The LINK project foresees the development of a multimedia Citizens Pack aimed at conveying messages about the wise use of resources and energy; sustainable development; and positive changes in society’s values and attitudes. The Citizens Pack targets primary school pupils and their teachers, as well as members of CSOs involved in educational and awareness-raising activities. The product is also designed to have a positive impact on the level of environmental literacy in Ukrainian society as a whole, including municipal bodies, media, businesses, CSOs and families.